02 — Design, branding & GSAP animation
CB Connexions
Business accounting & consulting — South Africa
- GSAP
- Branding
- South Africa
- Accounting / Consulting
2025
Context
CB Connexions is Claver Bonda's independent accounting and tax practice in South Africa — a CBAP(SA) Chartered Business Accountant and SARS Registered Tax Practitioner.
Problem
- —The practice's whole pitch is personal — no call centre, no hand-offs — but nothing about the site said that
- —Seven core services with no clear structure tying them together
- —Compliance framed as a checkbox instead of an ongoing relationship
- —Risk of reading like a generic accounting-firm template
Solution
A brand-led site built around a Connect–Assess–Structure–Sustain loop that mirrors how the relationship actually works — it doesn't end at the tax filing, it repeats every month. A warm paper background with maroon and lime accents, set in Instrument Serif and Inter, with GSAP driving the services count-up and section reveals.
Result
A live site that presents CB Connexions' full service range, its Connect–Assess–Structure–Sustain process, and Claver Bonda's credentials, with a working contact form providing a direct path into a real conversation with the practice.
Deliverables
- —Full brand-led marketing site with custom design system
- —GSAP-driven scroll reveals and animated stats
- —Working contact form
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